Company Commentary

Company Commentary

One Culture, No Compromise: How Pinnacle is Expanding Networks to Boost Diversity


We at Pinnacle believe a strong and diverse team is critical to our success and performance, both as a firm and an active member of our communities. When our associates represent the communities we serve, we can then cascade our impact to reach more people more effectively. Our dilemma, however, was how to square this with our long track record of success with our hiring model where most roles require at least 10 years of experience and recruiting is based on direct referrals from Pinnacle associates. Could we increase diversity without compromising the hiring model that’s part of the bedrock of our business model?

Tools for Affordable, Accessible and Sustainable Home Ownership


Affordable housing rightfully takes up a lot of oxygen in Nashville’s growth conversation. Projects like the East Bank and the changes coming to Dickerson Pike hold an enormous amount of promise for people hoping to find and afford homes close to the jobs, major attractions and investments made in downtown. While we focus on producing new affordable units as part of these and other development opportunities, we need to also stay focused on two other important aspects of Nashville’s overall affordability: Accessibility; that is, ensuring homes are within reach of working families with help from the right tools and resources; and keeping people in their homes as neighborhoods change and grow around them by taking advantage of the equity they’ve built.

Affordable Housing Takes Partnership and Smart Financial Tactics


The affordable housing gap is built from complex historical and systemic factors, including problems rooted in decades old social and economic issues. The issue isn’t simple, and neither is its solution. Advocating for more housing is the right thing to do. Understanding and supporting the mechanisms required to build it are just as important.

Seizing Opportunity with Strength in Recruiting


As optimism rises and business owners switch from survival mode to a growth mindset, we’re starting to get a glimpse of what America’s post-pandemic economy will look like. While some questions remain, particularly around the American workforce, I continue to see an awful lot of opportunity. And we’ve been preparing for the last 21 years to seize it.

Culture, Service and the Bottom Line: How 2020 Proved the Pinnacle Model


How do you quantify the impact made by culture? That’s been a challenge for our firm since Day One in 2000. It’s easy to show the cost-benefit analysis of a new branch office, a piece of technology or a new team of bankers. It’s tougher to justify spending so much time and resources on building and sustaining a great internal culture. 2020 gave us an opportunity to make that case, and recent research helps prove how right we were.

Happy Anniversary: Pinnacle’s 20 Years of Vision, Endurance and Joy


As Pinnacle celebrates its 20th anniversary, president, CEO and co-founder Terry Turner takes a look back at 20 years of vision, passion and hard work.

The Paycheck Protection Program was miraculous. Let’s not stop now.


Regardless of what lawmakers decide, we will do everything we can to help our clients get through this and be set up to thrive on the other side of it. Even for those whose loans were funded, their recovery is just beginning.

Pinnacle in Atlanta: Our Bank was Built to Serve Cities Like Ours in Times Like These


I joined Pinnacle at the tail end of 2019 because I saw the incredible opportunity to build a new bank in Atlanta that offers something we’re missing right now. If Pinnacle brought nothing new to the market, I never would have considered it. I made the choice because this is a different kind of bank that offers exactly what our city needs at this moment. This is the pitch they gave me: “Distinctive service and effective advice.”

Pinnacle’s culture is the differentiator. It drives firm-wide wins and builds earnings capacity.


Pinnacle’s signature culture, the driving force of its success since 2000, has taken root in the Carolinas and Virginia. It is the reason why our firm has successfully added the hottest markets in the Southeast to its footprint and grown the earnings capacity of the firm in enormous ways.

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