Built to Succeed

Rising the Ranks

Our Memphis team continues to blow everyone away with $511.2 million in deposit growth from Dec. 31, 2020, to Dec. 31, 2021, or 37.7 percent, for a total of $1.9 billion. FDIC data from June 30, 2021, puts Pinnacle in the No. 5 spot for market share, up one spot from 2020, and shows we added deposits at a faster rate than any other bank in the market. Loans grew to $1.7 billion thanks to financial advisors who rank first in the market in four separate Greenwich measures, including Overall Satisfaction, Prompt Follow-up, Proactively Provides Advice and Effectively Coordinates Product Specialists. Pinnacle as a whole is ranked first in the market for Ease of Doing Business and Bank You Could Trust and tied for first in the number of clients who rate us excellent.

Pinnacle Growth*

• Revenue Producers Hired: 9
• Loan Growth: 6.36% to $1.7 billion
• Deposit Growth: 37.7% to $1.9 billion
• Market Share: 5

What clients say:

“Although our relationship is less than a year old, it has been productive. Unfortunately, COVID-19 has impaired economic activity in the second quarter. But with your help, some positive economic movement, and hard work our performance will get back on track... Certainly, we are on your side because you have been on our side.”

*Figures for 2021

Largest in Nashville

Pinnacle is still the largest bank in Nashville with 16.43 percent of all available deposits and a No. 1 market share position, according to FDIC data as of June 30, 2021. Our numbers as of Dec. 31, 2021, show local deposits at $13.1 billion, up 24.7 percent from a year earlier, and loans at $7.7 billion, up 8.5 percent. According to Greenwich, we’re No. 1 in customer penetration and in lead relationships as a proportion of the total market. We also rank first in the market for Values Long-term Relationships, Ease of Doing Business, Bank You Could Trust and Net Promoter Scores.

Pinnacle Growth*

• Revenue Producers Hired: 20
• Loan Growth: 8.5% to $7.7 billion
• Deposit Growth:24.79% to $13.2 billion
• Market Share: 1

What clients say:

“Cheryl has always been super friendly and helpful even in the middle of the crazy SBA situation. She has called me back as late as 8:00 pm when I needed her. It really makes a big difference when you receive above and beyond attention particularly when she was juggling lots of balls. Everyone wants to feel that they have been heard...that is Cheryl! I give the same service in my real estate company...it is so much fun to be on the receiving end for a change!”

*Figures for 2021

Leading Our Peers

Team Pinnacle in Chattanooga grew deposits to $1.8 billion, up 20.3 percent from Dec. 31, 2020, to Dec. 31, 2021. Loans grew 12.2 percent to $1.6 billion, fueled by our No. 1 ranking in the market for lead relationships as a proportion of total market in Greenwich surveys. We also ranked first in the market for Values Long-term Relationships and Bank You Could Trust, and we’re No. 1 in our peer group for the percentage of clients who call us excellent, with no one surveyed labeling us average, below average or poor.

Pinnacle Growth*

• Revenue Producers Hired: 6
• Loan Growth: 12.27% to $1.6 billion
• Deposit Growth: 20.36% to $1.8 billion
• Market Share: 4

What clients say:

“Mitzi knows my business well, was willing to communicate with my lawyer and accountant, and worked tirelessly to help me complete and secure my loan. The PPP loan was a lifeline when my business was shut down, and I credit Mitzi completely with that. She worked so hard during those first few weeks of COVID shutdowns, navigating the PPP guidelines daily as the guidance from the SBA changed so frequently. I am so thankful that I was working with Pinnacle at the time… because Mitzi helped me navigate the scary and overwhelming process of applying for the PPP. I truly couldn't have done it without her.”

*Figures for 2021

A Perfect Score

From our de novo start 15 years ago to $2.6 billion in deposits and approximately $2 billion in loans as of Dec. 31, 2021, Knoxville is Pinnacle’s third biggest market. The team in Knoxville earned a perfect 100 on the Greenwich Net Performance measure, with 85 percent of surveyed clients rating us excellent, and the other 15 percent calling us us above average.

Pinnacle Growth*

• Revenue Producers Hired: 3
• Loan Growth: 5.37% to $1.9 billion
• Deposit Growth: 14.34% to $2.6 billion
• Market Share: 4

What clients say:    

“[The thing that means the most is] how attentive and friendly she is during every interaction. She is one of the best problem solvers in the banking industry I have run across to date.”

*Figures for 2021

Leading the Market

Loans and deposits reached new highs in Western Virginia to $600.7 million and $905.7 million, respectively. Pinnacle is No. 3 in deposit market share, according to FDIC data as of June 30, 2021, and leads the market in Greenwich surveys for lead relationships as a proportion of customers at 100 percent. We also lead the market in five out of six metrics for the bank as a whole, including Overall Satisfaction, Ease of Doing Business, Bank You Could Trust, Values Long-term Relationships and Overall Digital Experience. Our financial advisors lead the market in every category and scored perfect marks in five out of six including Overall Satisfaction, Prompt Follow-up, Proactively Provides Advice and more.

Pinnacle Growth*

• Revenue Producers Hired: 1
• Loan Growth: 1.09% to $600.7 million
• Deposit Growth: 7.2% to $905.7 million
• Market Share: 3

What clients say:    

“[The thing that means the most is] having someone to contact when I need them. It may be once a month or 4 times in one week. Tori is always thorough, friendly and an important reason I choose to bank at Pinnacle. I like telling my colleagues that I have a personal banker who has my interests protected, especially when they can’t get a returned email. We really appreciate Tori!”

*Figures for 2021

Go-to Resource

Our newest market, launched in November 2021, is just getting started, but the team is already growing and establishing themselves as a go-to resource for financial services of all kinds, particularly for companies that contract with the federal government and defense agencies.

Pinnacle Growth*

• Revenue Producers Hired: 5

*Figures for 2021

Bank You Can Trust

As Pinnacle’s base of operations in the Carolinas and Virginia, the Triad has one of our largest loan and deposit books. Loans grew to $1.8 billion at Dec. 31, 2021, and deposits to $2.9 billion—second only to Nashville in size. We credit that to our team, who led Pinnacle to earn a No. 1 ranking in the market in Greenwich surveys for Values Long-term Relationships, Ease of Doing Business and Bank You Could Trust.

Pinnacle Growth

• Data is combined with Greensboro/High Point.

What clients say:

“Marty, Candra, and Dona treat me like family.”

“The personal relationship that I have with Trey Howe and Vickie is priceless!”

Second Largest in Deposits

As Pinnacle’s base of operations in the Carolinas and Virginia, the Triad has one of our largest loan and deposit books. Loans grew to $1.8 billion at Dec. 31, 2021, and deposits to $2.9 billion—second only to Nashville in size. We credit that to our team, who led Pinnacle to earn a No. 1 ranking in the market in Greenwich surveys for Values Long-term Relationships, Ease of Doing Business and Bank You Could Trust.

Pinnacle Growth*

• Revenue Producers Hired: 8
• Loan Growth: 7.23% to $1.8 billion
• Deposit Growth: 14.43% to $2.9 billion
• Market Share: 4

What clients say:

“The thing that means the most to me is seeing the same faces every time I visit. I love the entire staff at the Dixie Drive branch in Asheboro, North Carolina. They recognize me out in public and always take the time to speak with me.”

*Figures for 2021

Tapping the Potential

The Raleigh team very nearly cracked a billion in deposits, with the official total at $980 million as of Dec. 31, 2021. They grew deposits by 25.9 percent from year-end 2020, adding $202.1 million in a single year. Loans grew 11.6 percent in the same period to $1.4 billion, and the strength of the market leads us to believe this is just a portion of the potential to be tapped. Greenwich surveys did not include Pinnacle clients in the Triangle area, but statewide in North Carolina, Pinnacle ranks first in Values Long-term Relationships, Ease of Doing Business, Bank You Could Trust and Net Promoter Score. Our financial advisors lead our North Carolina peer group in six different categories, including Overall Satisfaction, Prompt Follow-up, Proactively Provides Advice and more.

Pinnacle Growth*

• Revenue Producers Hired: 10
• Loan Growth: 11.61% to $1.4 billion
• Deposit Growth: 25.98% to $980 million
• Market Share: No. 13 in Raleigh-Cary; No. 9 in Durham-Chapel Hill

What clients say:    

“[The thing that means the most is] how attentive and friendly she is during every interaction. She is one of the best problem solvers in the banking industry I have run across to date.”

*Figures for 2021

Firm’s No. 2 Loan Book

One of the biggest and hottest markets in the Southeast, Charlotte has Pinnacle’s second biggest loan book at $2.6 billion, up 18 percent from Dec. 31, 2020, to Dec. 31, 2021. Deposits grew even faster in the same period, up 24.6 percent to just a hair under $2 billion. Looking at FDIC data from June 30, 2021, Pinnacle grew deposits by 81.3 percent from 2019 to 2021 in the face of competition from three megabanks who control 91.9 percent of market share. Greenwich surveys ranked us first in the market in Values Long-term Relationships, Ease of Doing Business and Bank You Could Trust, with financial advisors also earning high marks in several categories.

Pinnacle Growth*

• Revenue Producers Hired: 10
• Loan Growth: 18.24% to $2.6 billion
• Deposit Growth: 24.6% to $1.9 billion
• Market Share: 8
  
  

What clients say:

“Pinnacle has served my parents for several years with their banking needs and is now my family's and business's bank of choice. We chose Pinnacle for our SBA loan because Cindy Oliva has been so wonderful to my father in Nashville, and I felt that she treated me like a daughter in the process. She gave wonderful advice and I always feel comfortable reaching out to her and knowing that she won't steer me wrong… I am so glad that I have a relationship with team members who work at [Pinnacle].”

*Figures for 2021

Proactively Providing Advice

Our Upstate team had an incredible year, growing deposits by 23.0 percent to $455.5 million and growing loans to $441.3 million. Greenwich surveys from South Carolina as a whole show Pinnacle leading our peer group in lead relationships as a proportion of customers. Our financial advisors rank second for Proactively Provides Advice, and 72 percent of clients surveyed ranked their banker as excellent.

Pinnacle Growth*

• Revenue Producers Hired: 3
• Loan Growth: 2.89% to $441.3 million
• Deposit Growth: 23.07% to $455.5 million
• Market Share: No. 12 in Greenville; No. 15 in Spartanburg

What clients say:  

“Ms. Hicks does great stuff...she tells me what I need to know.”

“John Runion is a great branch manager, always willing to help.”

*Figures for 2021

Taking Deposit Share

In 2020, Pinnacle deposits on the coast officially crossed the billion-dollar mark, and in 2021, they zoomed past $1.3 billion for a growth rate of 21.5 percent. Loans grew more slowly but still reached $874.4 million at year end. The FDIC ranks us No. 6 in deposit market share in Charleston as of June 30, 2021, up from No. 8 in 2020.

Pinnacle Growth*

• Revenue Producers Hired: 7
• Loan Growth: 5.54% to $874.4 million
• Deposit Growth: 21.51% to $1.3 billion
• Market Share: No. 6 in Charleston; No. 15 in Myrtle Beach; No. 14 in Hilton Head

What clients say:  

“I have had a business account with you for over 10 years. James Coles is the manager of your branch on Dorchester Road in N. Charleston, SC. I have always had such a great working relationship with him that even though I have moved out of the area, I kept my account there. He has taken the time to call me on different occasions and also has written notes to thank me for the business and to call him if ever he can help me. Very refreshing in today's society.”

*Figures for 2021

Growth Spurt

Coming into 2021, this was our newest market having launched in January 2020. You might not know that from looking at their results. From Dec. 31, 2020 to Dec. 31, 2021, deposits grew 35 percent to $152.6 million and loans grew 345.7 percent to $495.2 million. At the end of the year, the team was 47 associates strong with two offices, a third on the way and an enormous amount of runway left to grow.

Pinnacle Growth*

• Revenue Producers Hired: 15
• Loan Growth: 345.72% to $495.2 million
• Deposit Growth: 35.4% to $152.6 million
• Market Share: No. 55

*Figures for 2021

Strong Results out of the Gate

In operation for just half of 2021, the Birmingham team has no growth percentages or Greenwich surveys, but they do have $40.8 million in loans and $63.4 million in deposits as of Dec. 31, 2021—strong results for a team of 10 people working in a temporary office.

Pinnacle Growth*

• Revenue Producers Hired: 8
• Loans: $40.8 million
• Deposits: $63.4 million

*Figures for 2021

Stunning Deposits

Joining the firm in June 2021, the Huntsville team posted $27.1 million in loans and a stunning $114.9 million in deposits at Dec. 31, 2021.

Pinnacle Growth*

• Revenue Producers Hired: 8
• Deposits: $114.9 million
• Loans: $27.1 million

*Figures for 2021