Our Markets

Built to Succeed

Pinnacle operates in 12 primarily urban markets in Tennessee, North Carolina, South Carolina, Virginia and, now, Atlanta. Get highlights of our momentum and further potential in each of them, including hiring, loan and deposit growth figures, market share movement and economic rankings.

Tennessee

Memphis

Top Market Share Growth

Memphis surpassed $1 billion in deposits, moving the firm up to No. 6 largest bank in terms of deposits in the market from No. 8 in 2019, according to FDIC data as of June 30, 2020. This is the first time the firm has been over the billion-dollar mark for deposits in Memphis.

Pinnacle’s growth rate was the highest among the top 10 banks in the Memphis MSA, and seven of those lost market share despite gaining in dollar amounts. Pinnacle benefitted from clients seeking liquidity and effective advice in the face of economic turbulence, as well as a new office in Bartlett that expanded service into a fast-growing area of the Memphis MSA. The firm recruited 10 revenue producers with an average of 18 years of experience, including regional president Phillip May, a West Tennessee banking veteran who founded and led Metropolitan Bank for 10 years. The firm has been the No. 1 Best Place to Work in the Memphis Business Journal’s large company category five out of the past six years.

One hundred percent of Memphis respondents to surveys from Greenwich Associates stated Pinnacle was a “Bank You Can Trust,” offers “Ease of Doing Business” and “Values Long-Term Relationships,” a leading score among all banks covered.

Pinnacle Growth

  • Revenue Producers Hired: 10
  • Loan Growth: -6.6% to $1.56 billion
  • Deposit Growth: 35% to $1.36 billion
  • Market Share: 6
  • PPP Lending: $101.3 million for 514 local businesses, 87% under $350,000

What clients say:

Although our relationship is less than a year old, it has been productive. Unfortunately, COVID-19 has impaired economic activity in the second quarter. But with your help, some positive economic movement, and hard work our performance will get back on track... Certainly, we are on your side because you have been on our side.”

Nashville

Still the One

Pinnacle maintained its hometown advantage with the No. 1 market share position and 17 percent share of deposits, according to FDIC deposit data as of June 30, 2020. The firm’s growth rate was the highest among the top 10 banks, and six of those banks lost market share despite gaining in dollar amounts.

Market share grew 9.57 percent in 2020, in part due to the addition of 13 revenue producers recruited from peer institutions with an average of 16 years of experience. The firm opened a new office in Murfreesboro on Medical Center Parkway and began construction on another in Gallatin, both of which expand Pinnacle’s footprint in counties adjacent to Nashville.

Ninety-seven percent of Nashville respondents to surveys from Greenwich Associates in 2020 stated Pinnacle was a “Bank You Can Trust,” a leading score among all banks covered. Pinnacle is leading in most Greenwich “Key Driver of Satisfaction” metrics in Nashville.

Pinnacle Growth

  • Revenue Producers Hired: 13
  • Loan Growth: -1.0% to $6.457 billion
  • Deposit Growth:56% to $10.556 billion
  • Market Share: 1
  • PPP Lending: $831 million in loans for 5,094 Middle Tennessee businesses, 91% under $350,000

What clients say:

Cheryl has always been super friendly and helpful even in the middle of the crazy SBA situation. She has called me back as late as 8:00 pm when I needed her. It really makes a big difference when you receive above and beyond attention particularly when she was juggling lots of balls. Everyone wants to feel that they have been heard...that is Cheryl! I give the same service in my real estate company...it is so much fun to be on the receiving end for a change!”

Chattanooga

Highest Deposit Growth Rate

Chattanooga grew deposits by double digits, with an increase of nearly 43 percent over 2019, according to FDIC deposit market share data. Pinnacle’s growth rate was the highest among the top 10 banks in the Chattanooga MSA and more than twice the growth rate of its nearest competitor. With two offices in Chattanooga, one in Cleveland and one in Ooltewah, now in its second year of operation, the firm was named a Best Place to Work by Edge Magazine, Chattanooga Times Free Press and Best Companies Group.

Pinnacle Growth

  • Revenue Producers Hired: 1
  • Loan Growth: -3% at $1.38 billion
  • Deposit Growth: 43% at $1.51 billion
  • Market Share: 4
  • PPP Lending: $188.6 million for 1,009 local businesses, 87% under $350,000

What clients say:

Mitzi knows my business well, was willing to communicate with my lawyer and accountant, and worked tirelessly to help me complete and secure my loan. The PPP loan was a lifeline when my business was shut down, and I credit Mitzi completely with that. She worked so hard during those first few weeks of COVID shutdowns, navigating the PPP guidelines daily as the guidance from the SBA changed so frequently. I am so thankful that I was working with Pinnacle at the time… because Mitzi helped me navigate the scary and overwhelming process of applying for the PPP. I truly couldn't have done it without her.”

Knoxville

Market Share Movement

Pinnacle moved up a notch in the Raleigh-Cary MSA to No. 13, according to FDIC data as of June 30, 2020, and held steady in Durham-Chapel Hill at No. 8. Pinnacle grew both deposits and loans in a market where 11 of the top 20 banks lost market share despite an increase in deposit dollar amounts. With 11 new revenue producers on board, the team is poised to seize additional market share.

Pinnacle Growth

  • Revenue Producers Hired: 11, averaging 20 years’ experience
  • Loan Growth:55% to $1.23 billion
  • Deposit Growth:67% to $777.9 million
  • Market Share: 13 in Raleigh-Cary; No. 8 in Durham-Chapel Hill
  • PPP Lending: $92.8 million in loans for 616 businesses, 91% under $350,000

What clients say:    

“[The thing that means the most is] how attentive and friendly she is during every interaction. She is one of the best problem solvers in the banking industry I have run across to date.”

Virginia

Roanoke

Investing in the Market

Pinnacle moved up a notch again to No. 3 in deposit market share, holding 9.1 percent total, according to FDIC data as of June 30, 2020. The firm’s growth rate was the highest among the top 10 banks in the Roanoke MSA, as was its gain in market share. The conversion of a loan production office in Lynchburg to a full-service office resulted in $12 million in local deposits. The team welcomed six revenue producers this year, three based in Lynchburg. For the second year in a row, the firm was the top-ranked among banks and credit unions on a list of Best Places to Work from Virginia Business magazine. Pinnacle earned the No. 11 spot in the large companies category.

Pinnacle Growth

  • Revenue Producers Hired: 6
  • Loan Growth:55% to $594.2 million
  • Deposit Growth:26% to $844.8 million
  • Market Share: 3
  • PPP Lending: $69.3 million in loans for 347 local businesses and nonprofits, 85% under $350,000

What clients say:    

[The thing that means the most is] having someone to contact when I need them. It may be once a month or 4 times in one week. Tori is always thorough, friendly and an important reason I choose to bank at Pinnacle. I like telling my colleagues that I have a personal banker who has my interests protected, especially when they can’t get a returned email. We really appreciate Tori!”

North Carolina

Winston-Salem

Growing Market Share

Winston-Salem gained 7.66 percent in deposit market share according to FDIC data as of June 30, 2020, maintaining its No. 3 position with the potential for continued growth following the move of the former BB&T to Charlotte. The departure is sure to yield growth for Pinnacle, attracting more of the best bankers and their clients.

Pinnacle Growth

What clients say:

“Marty, Candra, and Dona treat me like family.”

“The personal relationship that I have with Trey Howe and Vickie is priceless!”

Greensboro/ High Point

Growing Deposits and Teams

Pinnacle’s Triad team maintained its No. 4 position in deposit market share in the Greensboro-High Point MSA, generated 25 percent growth in deposits from Dec. 31, 2019 to Dec. 31, 2020, and added 13 revenue producers with an average 17 years of experience. Pinnacle is the No. 1 Best Place to Work among companies with 300+ associates in the Piedmont Triad region of North Carolina, which includes Greensboro, Winston-Salem, High Point and surrounding areas. This is the second year in a row Pinnacle has earned a spot on the list, both at first place in the division.

Pinnacle Growth

  • Revenue Producers Hired: 13
  • Loan Growth: -0.7% to $1.692 billion
  • Deposit Growth: 25% to $2.50 billion
  • Market Share: 4
  • PPP Lending: $261.6 million in loans for 1,695 local businesses, 91 percent under $350,000

What clients say:

“The thing that means the most to me is seeing the same faces every time I visit. I love the entire staff at the Dixie Drive branch in Asheboro, North Carolina. They recognize me out in public and always take the time to speak with me.”

Raleigh/ Durham

Market Share Movement

Pinnacle moved up a notch in the Raleigh-Cary MSA to No. 13, according to FDIC data as of June 30, 2020, and held steady in Durham-Chapel Hill at No. 8. Pinnacle grew both deposits and loans in a market where 11 of the top 20 banks lost market share despite an increase in deposit dollar amounts. With 11 new revenue producers on board, the team is poised to seize additional market share.

Pinnacle Growth

  • Revenue Producers Hired: 11, averaging 20 years’ experience
  • Loan Growth:55% to $1.23 billion
  • Deposit Growth:67% to $777.9 million
  • Market Share: 13 in Raleigh-Cary; No. 8 in Durham-Chapel Hill
  • PPP Lending: $92.8 million in loans for 616 businesses, 91% under $350,000

What clients say:    

“[The thing that means the most is] how attentive and friendly she is during every interaction. She is one of the best problem solvers in the banking industry I have run across to date.”

Charlotte

$1 Billion in Deposits

Pinnacle’s Charlotte team crossed the $1 billion mark in deposits, climbing three notches to No. 7 in market share, according to FDIC data as of June 30, 2020. Deposits grew 23 percent year-over-year. The team continued to grow as well. Another 16 revenue producers joined Pinnacle in Charlotte, including nine at a new loan production office at The Refinery to further fill out a suite of capabilities including commercial banking, asset management and client service.

One hundred percent of Charlotte respondents to surveys from Greenwich Associates in 2020 stated Pinnacle was a “Bank You Can Trust,” a leading score among all banks covered. Greenwich is the world leader in market research for financial services.

Pinnacle Growth

  • Revenue Producers Hired: 16
  • Loan Growth:26% to $2.165 billion
  • Deposit Growth: 23% to $1.572 billion
  • Market Share: 7
  • PPP Lending: $182.8 million in loans for 1,188 local businesses, 89% under $350,000

What clients say:

Pinnacle has served my parents for several years with their banking needs and is now my family's and business's bank of choice. We chose Pinnacle for our SBA loan because Cindy Oliva has been so wonderful to my father in Nashville, and I felt that she treated me like a daughter in the process. She gave wonderful advice and I always feel comfortable reaching out to her and knowing that she won't steer me wrong… I am so glad that I have a relationship with team members who work at [Pinnacle].”

South Carolina

Greenville/ Spartanburg

Market Share Three-peat

Pinnacle rose for a third consecutive year in deposit market share rank in the Greenville MSA as reported by the FDIC, moving into the No. 12 spot as of June 30, 2020. In Spartanburg, where the firm replaced its office with a new, modern two-story building, the firm grew 14.6 percent in deposit market share to No. 14. Pinnacle’s Upstate SC team welcomed four tenured advisors in business and commercial banking and treasury management.

Pinnacle Growth

  • Revenue Producers Hired: 4
  • Loan Growth: 4% to $428.9 million
  • Deposit Growth: 9% to $370.1 million
  • Market Share: Greenville No. 12, Spartanburg No. 14
  • PPP Lending: $34.5 million in loans for 341 local businesses, 94% under $350,000

What clients say:  

Ms. Hicks does great stuff...she tells me what I need to know.”

John Runion is a great branch manager, always willing to help.”

Charleston

Deposit Milestone of $1 Billion

Pinnacle’s growth rate was one of the highest among the top 10 banks in the Charleston MSA, and six of those competitors lost market share despite gaining in dollar amounts. The firm held steady at No. 8 in terms of deposits, according to FDIC data as of June 30, 2020.

Pinnacle’s coastal South Carolina team passed the $1 billion mark in deposits, and the firm began an initiative to provide specialty services to community associations and property managers. The Community Association Program team is based in Myrtle Beach, a top market for the client base. Three of Pinnacle’s four new revenue producers in Coastal SC were attracted from Truist, produced by the recent merger of BB&T and SunTrust.

Pinnacle Growth

  • Revenue Producers Hired: 4
  • Loan Growth: -7% to $828.6 million
  • Deposit Growth: 12% to $1.087 billion
  • Market Share: Charleston No. 8
  • PPP Lending: $107.2 million in loans for 957 local businesses, 94% under $350,000

What clients say:  

I have had a business account with you for over 10 years. James Coles is the manager of your branch on Dorchester Road in N. Charleston, SC. I have always had such a great working relationship with him that even though I have moved out of the area, I kept my account there. He has taken the time to call me on different occasions and also has written notes to thank me for the business and to call him if ever he can help me. Very refreshing in today's society.”

Georgia

Atlanta

Rapidly Growing Team

Pinnacle’s Atlanta team ended its first year in business with $275 million in local loan commitments and $112.7 million in local deposits. Loans Pinnacle made through the Paycheck Protection Program (PPP)amounted to $39 million in Georgia.

The firm opened an office at 3333 Riverwood Parkway in June and quickly filled it with 10 new associates from Synovus, Wells Fargo, Renasant, Synovus, Fidelity and Ameris Bank who were attracted to Pinnacle’s reputation and value proposition.

Pinnacle Growth

  • Revenue Producers Hired: 10
  • Deposits: $112.7 million
  • Loans: $111.1 million outstanding; $275 million in commitments
  • PPP Lending: $39 million in loans in Georgia