Our Markets

Different by Design

Pinnacle operates in primarily urban markets across the Southeast. Get highlights of our momentum and further potential in each of them, including hiring, loan and deposit growth figures, market share movement and economic rankings.

Tennessee

Memphis

Memphis, TN

Pinnacle has built an incredible success story in Memphis and in 2022 leapt from No. 5 in deposit market share to No. 3, according to FDIC data as of June 30, 2022. Loan growth jumped sharply in 2022, and deposits saw another banner year, with both passing the $2 billion milestone by year-end. The region seems primed for a long period of growth given the massive investments headed to West Tennessee to build Ford’s Blue Oval City, the epicenter for the car company’s electric battery and vehicle production, and their largest manufacturing campus in the world.

  • Revenue Producers Hired - 9
  • 23.8% in Loan Growth to $2.1 Billion
  • 12.1% in Deposit Growth to $2.1 Billion
  • No. 3 Deposit Market Share Out of 46 Banks*
  • TN – Highly positive inbound migration – 58% of moves are inbound

*As of June 30, 2022, according to FDIC data.

Nashville

Nashville, TN

This is where Pinnacle was born and where we still have a dominant position in the market. Our firm is the No. 1 bank in Nashville based on deposits with 18.0 percent of the total market share, according to FDIC data as of June 30, 2022. The potential for continued growth is enormous, as Nashville is one of the hottest and fastest growing cities in the country, with an economy that has so far largely defied the downward trends that have caused other major cities to see declining economies and populations. Tennessee remains an extremely attractive place to do business, and the influx of companies and new residents is powerful evidence. The past, present and future of Pinnacle are inextricably linked to Nashville’s roaring success.

  • Revenue Producers Hired - 29
  • 17.4% in Loan Growth to $8.2 Billion
  • 1.6% in Deposit Growth to $13.4 Billion
  • No. 1 Deposit Market Share Out of 63 Banks*
  • TN – Highly positive inbound migration – 58% of moves are inbound

*As of June 30, 2022, according to FDIC data.

Chattanooga

Chattanooga, TN

Pinnacle is helping fuel a market that Inc. magazine dubbed “the progressive, risk-taking capital of the Southeast,” boasting the nation's fastest community-wide Internet service, which attracts tech companies, entrepreneurs and remote workers. Chattanooga is near multiple state borders, making it easily accessible from other major Southeast cities like Atlanta, where Pinnacle has opened three offices since 2020. Pinnacle’s loan growth in Chattanooga leapt 19.1% to $1.9 billion in 2022, and the firm maintained its deposit market share position of No. 4, according to FDIC data from June 30, 2022.

  • Revenue Producers Hired - 9
  • 19.1% in Loan Growth to $1.9 Billion
  • 12.7% in Deposit Growth to $2.0 Billion
  • No. 4 Deposit Market Share Out of 28 Banks*
  • TN – Highly positive inbound migration – 58% of moves are inbound

*As of June 30, 2022, according to FDIC data.

Knoxville

Knoxville, TN

Tennessee’s third-largest city and home to its premier state university, Knoxville was where CEO Terry Turner and Chairman Rob McCabe first met and worked together. It’s also Pinnacle’s first home outside Middle Tennessee and continues to be one of our strongest markets, complemented by offices in Maryville and Oak Ridge, which has a national laboratory and security complex and high tech/high wage employers. Our firm is still No. 4 in deposit market share, according to FDIC data from June 30, 2022. 

  • Revenue Producers Hired - 6
  • 4.1% in Loan Growth to $2.0 Billion
  • -6.7% in Deposit Growth to $2.4 Billion
  • No. 4 Deposit Market Share Out of 41 Banks*
  • TN – Highly positive inbound migration – 58% of moves are inbound

*As of June 30, 2022, according to FDIC data.

Virginia

Roanoke

Roanoke, VA

Home of the Appalachian Trail, Blue Ridge Parkway, greenways and hundreds of miles of trails, lakes and rivers, the Roanoke Valley rates high in livability and outdoor beauty. The area has a long history in the railroad industry, and a five-year plan is underway to boost business recruitment and expansion efforts, strengthen technology and innovation and generate jobs. Pinnacle increased loans in Western Virginia by an impressive 24 percent with deposit growth of 7.7 percent, with Roanoke holding at No. 3 in deposit market share.

  • Revenue Producers Hired - 4
  • 24.0% Loan Growth to $744.9 Million
  • 7.7% in Deposit Growth to $975.6 Million
  • Deposit Market Share Rank – No. 3, Roanoke Out of 15 Banks; No. 15 Lynchburg Out of 17 Banks*

*As of June 30, 2022, according to FDIC data.

National Capital Region

National Capital Region

The team at our National Capital office has continued to grow, both in accounts and bench strength, reaching nearly $200 million in deposits in just their second year in business. Sitting adjacent to Tysons and Great Falls, McLean, VA, is home to several famous political figures and Fortune 500 companies and attracts federal government contractors and people with a high net worth. Nearly 60 percent of moves are inbound, which illustrates its potential for continued growth.

  • Revenue Producers Hired – 4
  • $137.7 Million* in Loans
  • $198.2 Million* in Deposits
  • DC – Highly positive inbound migration – 59.2% of moves are inbound
    • DC – No. 7 in Inbound Moves, United Van Lines study

North Carolina

Winston-Salem

Winston-Salem, NC

The Triad region, anchored by Winston-Salem, Greensboro and High Point, continues to be a magnet for industry, with a strong skilled workforce and advanced manufacturing in industries including automobiles, biotechnology, aviation and aerospace. Pinnacle grew deposits by 20.7 percent in the combined region and maintained market share at No. 7 in Winston-Salem. With the state seeing an influx of 110,000 new residents in 2022, the Triad is poised to be a growing market for Pinnacle

  • Revenue Producers Hired – 6**
  • 20.7% in Loan Growth to $2.2 Billion**
  • 8.5% in Deposit Growth to $3.1 Billion**
  • Deposit Market Share Rank – No. 7, Winston-Salem Out of 19 Banks*
  • NC – Highly positive inbound migration – 60.6% of moves are inbound
    • NC – No. 6 in Inbound Moves, United Van Lines study

*As of June 30, 2022, according to FDIC data.

**Combined amount with Greensboro-High Point

Greensboro/ High Point

Second Largest in Deposits

The Triad region, anchored by Winston-Salem, Greensboro and High Point, continues to be a magnet for industry, with a strong, skilled workforce and advanced manufacturing capabilities in industries including automobiles, biotechnology, aviation and aerospace. Pinnacle grew deposits by 20.7 percent in the combined region and maintained deposit market share at No. 4 in Greensboro-High Point. With the state seeing an influx of 110,000 new residents in 2022, the Triad is poised to be a growing market for Pinnacle.

  • Revenue Producers Hired – 6**
  • 20.7% in Loan Growth to $2.2 Billion**
  • 8.5% in Deposit Growth to $3.1 Billion**
  • Deposit Market Share Rank – No. 4, Greensboro-High Point Out of 25 Banks*
  • NC – Highly positive inbound migration – 60.6% of moves are inbound
    • NC – No. 6 in Inbound Moves, United Van Lines study

*As of June 30, 2022, according to FDIC data.

**Combined amount with Winston-Salem

Raleigh/ Durham

Raleigh-Durham, NC

North Carolina’s Research Triangle is home to three top research universities: North Carolina State University, Duke University and the University of North Carolina at Chapel Hill. Raleigh-Durham was ranked the No. 2 Tech Talent Leader among labor pools less than 100,000 in 2022 by Business Facilities magazine. As a region, Pinnacle grew loan volume in 2022 by 19.5 percent and landed in the top 10 in deposit market share in Durham-Chapel Hill.

  • Revenue Producers Hired - 12
  • 19.5% in Loan Growth to $1.6 Billion
  • 0.7% in Deposit Growth to $987 Million
  • Deposit Market Share Rank – No. 9, Durham-Chapel Hill Out of 21 Banks; No. 13, Raleigh-Cary Out of 37 Banks*
  • Raleigh-Durham – No. 20 U.S. News & World Report Fastest Growing Places
  • NC – Highly positive inbound migration – 60.6% of moves are inbound
    • NC – No. 6 in Inbound Moves, United Van Lines study

*As of June 30, 2022, according to FDIC data.

Charlotte

Charlotte, NC

The greater Charlotte area is home to 12 Fortune 1000 headquarters and the second-largest banking center in the United States. Mecklenburg County has a tech-focused workforce with more than 45 percent of employees having a bachelor’s degree or higher. Pinnacle’s team maintained the firm’s No. 8 deposit market share and grew loans 23.9 percent. They also crossed the $2 billion milestone in deposits with a 7 percent increase.

  • Revenue Producers Hired - 12
  • 23.9% in Loan Growth to $3.2 Billion
  • 7.0% in Deposit Growth to $2.1 Billion
  • No. 8 Deposit Market Share Out of 46 Banks*
  • No. 24 U.S. News & World Report Fastest Growing Places in America
  • NC – Highly positive inbound migration – 60.6% of moves are inbound
    • NC – No. 6 in Inbound Moves, United Van Lines study

*As of June 30, 2022, according to FDIC data.

South Carolina

Greenville/ Spartanburg

Upstate SC

Greenville has enjoyed economic growth as global giants like Michelin, BMW, Lockheed Martin, Fluor and Milliken have joined a burgeoning startup community. 2022 brought $468 million in new capital investment and more than 2,300 jobs to Greenville County. Pinnacle’s loan growth jumped sharply with a 26.1 percent increase and a 2 percent bump in deposits. Highly positive inbound migration should continue to produce opportunities for the region.

  • Revenue Producers Hired - 6
  • 26.1% in Loan Growth to $556.5 Million
  • 2.0% in Deposit Growth to $464.8 Million
  • Deposit Market Share Rank – No. 13, Greenville Out of 36 Banks; No. 13, Spartanburg Out of 17 Banks*
  • Spartanburg – U.S. News & World Report No. 11 Fastest Growing Places in America
  • SC – Highly positive inbound migration – 61% of moves are inbound
    • SC – No. 4 in Inbound Moves, United Van Lines study

*As of June 30, 2022, according to FDIC data.

Charleston

Coastal SC

Aerospace, automotive, defense, and technology are now top industries in Coastal South Carolina, with the Port of Charleston as an economic driver. An influx of new residents and businesses put Myrtle Beach at No. 1 among Fastest Growing Places in America by U.S. News & World Report. Loan growth in the region was healthy at 15.7 percent, and our Myrtle Beach team captured more deposit market share, moving to No. 14 from No. 15 last year.

  • Revenue Producers Hired - 12
  • 15.7% in Loan Growth to $1.0 Billion
  • 11.7% in Deposit Growth to $1.5 Billion
  • Deposit Market Share Rank – No. 7, Charleston Out of 34 Banks; No. 14, Myrtle Beach Out of 23 Banks; No. 14, Hilton Head Out of 20 Banks*
  • Myrtle Beach – U.S. News & World Report No. 1 Fastest Growing Places in America
  • Charleston – U.S. News & World Report No. 22 Fastest Growing Places in America
  • SC – Highly positive inbound migration – 61% of moves are inbound
    • NC – No. 6 in Inbound Moves, United Van Lines study

*As of June 30, 2022, according to FDIC data.

Georgia

Atlanta

Atlanta, GA

Pinnacle’s team in Atlanta more than doubled deposits in 2022 to $537.4 million, welcomed 13 new revenue producers and added another office, located in North Fulton County. Pinnacle has opened an office each year since we made our de novo start in Atlanta in 2020. The firm holds the No. 42 deposit market share position in the MSA with ambitions to take more from the city’s 83 banks as service quality continues to deteriorate at big-box institutions and clients seek advice from trusted professionals in the face of economic uncertainty.

  • Revenue Producers Hired - 13
  • 75.9% in Loan Growth to $870.9 Million
  • 252.2% in Deposit Growth to $537.4 Million
  • No. 42 Deposit Market Share Out of 83 Banks*

*As of June 30, 2022, according to FDIC data.

Alabama

Birmingham

Birmingham, AL

Birmingham is an established Southern city with a long and rich history of industry and a large contingent of wealthy families loyal to the region. Pinnacle’s growth in the market has been astronomical, starting in June of 2021 with one leader and ending 2022 with 31 financial services professionals who are gathering clients with incredible speed. One look at their numbers shows the success of our expansion model and the potential for Birmingham to become another jewel in our footprint.

  • Revenue Producers Hired - 5
  • 864.5% in Loan Growth to $393.5 Million
  • 247.2% in Deposit Growth to $220.1 Million
  • AL – Highly positive inbound migration – 58% of moves are inbound
    • AL – No. 10 in Inbound Moves, United Van Lines study
Huntsville

Huntsville, AL

One of Pinnacle’s newest markets is also one of the fastest growing MSAs in the Southeast. Don’t sleep on Huntsville--its educated population is quickly growing, thanks to an influx of companies looking to capitalize on a ready workforce, low cost of living and robust appetite for economic development. Quickly on its way to becoming one of the largest cities in Alabama, Huntsville is fertile ground for Pinnacle to continue attracting the best bankers and building a significant client base. The growth the team has seen so far—rising to the top half of all banks according to deposit market share—is, we believe, indicative of the potential this market holds.

*As of June 30, 2022, according to FDIC data.