Expanding our Vision
Having achieved our vision to be the best financial services firm and the best place to work in Tennessee, Pinnacle doubled our assets and established our brand in seven new markets in the Carolinas and Virginia in 2017. To reflect that growth, we expanded our vision to become the best place to work in the Southeast.
Tennessee
Extraordinary Growth
Thanks to extraordinary growth in both the team and book of business, Pinnacle surpassed $1 billion in loans in the Memphis area. The local team ended 2017 with $1.101 billion, representing more than 140 percent loan growth since Pinnacle entered the market in 2015.
- Pinnacle achieved a deposit growth rate of 67 percent year over year, propelling us to No. 7 in deposit market share from No. 11 in 2016, according to data from the FDIC.
- As part of our commitment to invest in the communities we serve, Pinnacle funded a $500,000 home loan pool through a nonprofit called The Works, Inc. The pool is intended to help first-time homebuyers purchase low-cost homes that might otherwise be unoccupied.
Record Highs
Nashville’s incredible economic growth continues apace, with Middle Tennessee ranking No. 8 among all metropolitan cities for job, wage and economic growth. Home values and sales hit record highs most months, and the city was awarded a Major League Soccer franchise that will kick off additional development and tourism opportunities.
- According to FDIC data, Pinnacle grew deposit market share significantly in the Nashville MSA, officially overtaking SunTrust for the No. 3 spot at 12.4 percent. The three largest banks in the market lost share in 2017.
- Pinnacle opened a new office in the growing Capitol View development in downtown Nashville. The office is in the base of a new tower anchored by HCA and near other corporate headquarters and hundreds of residential units under construction.
Passing $1 Billion
Chattanooga ranked ninth in job growth out of all metropolitan cities nationwide and enjoyed record low unemployment for much of the year. And for the third year in a row, Chattanooga ranked No. 1 in the nation for lowest startup costs. Those distinctions represent an environment where companies of all sizes can thrive and prosper.
- Local loan volume in Chattanooga passed $1 billion, ending 2017 at $1.079 billion. That represents more than 50 percent growth since Pinnacle entered the market in 2015.
- Pinnacle opened our second full-service office in Chattanooga in the East Brainerd community. Shallowford Road is our first office outside of downtown and allows for greater access to the rest of the city.
Top Workplace
Pinnacle placed No. 1 on the Knoxville News-Sentinel’s list of the Top Workplaces in Knoxville in the mid-sized category. The award, which debuted in 2017, was determined according to associate surveys on aspects of workplace culture like alignment, execution and connection.
- The team in Maryville moved into a new, permanent office on West Lamar Alexander Boulevard. The full-service location serves clients from across Blount County.
- Pinnacle funded a $1 million loan pool that gives low-interest home loans to first-time homebuyers in rural Blount County. Fahe manages the pool that will service clients of Foothills CDC and Blount County Habitat for Humanity. Pinnacle also helped fund a new senior living facility in Tazewell through the Federal Home Loan Bank of Cincinnati.
Virginia
Economic Opportunities
Pinnacle remains the fifth-largest bank in the Roanoke MSA in terms of deposits, according to data from the FDIC. Opportunities for growth will continue as the local economy rises with a growing hospitality industry, downtown attracting more residents and businesses and Amtrak opening new rail service to Roanoke from other parts of Virginia and the Northeast.
- Leadership in Virginia made progress in strengthening Pinnacle’s commercial team by hiring a financial advisor with 33 years of experience and deep roots in the state.
- Virginia Tech’s Carilion Research Institute in Roanoke has announced an expansion to its already large campus. The project is expected to bring several hundred research jobs to the region, as well as needs stemming from construction and operations.
North Carolina
Largest Deposit Increase
Winston-Salem has a long history as an active, vibrant and business-friendly city. New investments are continuing to accelerate downtown’s revitalization, and the area is experiencing an increase in residential construction as well as a growing rental market that has led to several new apartment developments.
- Pinnacle saw the largest increase in deposits among financial institutions in Winston-Salem, according to FDIC data. We are the third-largest bank in terms of deposits in this market.
- Winston-Salem and Forsyth County are successfully transitioning from a predominantly manufacturing community to one led by health care, professional and business services, educational services, retail trade and arts/tourism. The area is positioned for growth as the national and state economy gain momentum. Forsyth County’s population is projected to reach nearly 450,000 residents by 2035.
Taking Share
Pinnacle overtook a larger regional competitor to become the fourth-largest bank by deposits in the Greensboro-High Point MSA, according to FDIC data. During a year when many banks in North Carolina were going through mergers, Pinnacle was the only one to gain market share.
- Market leadership made progress in the effort to strengthen the commercial program in North Carolina by hiring two C&I financial advisors, each with 23+ years of experience. Also joining the team was a new office leader who serves small business and retail clients.
- Pinnacle was the first corporate sponsor of the Women in Motion program from the High Point Community Foundation. The program is designed to focus charitable donations on the critical needs of women, children and families. Pinnacle associates are partnering with the foundation beyond the contribution to continue helping lead the program.
Double-Digit Growth
Pinnacle’s year-end loan volume of $900 million and deposits of $450 million in the Triangle region represented double-digit growth even during a time of transition. We also opened a new main office on Glenwood Avenue in Raleigh, one of eight locations in the Raleigh/Durham/Chapel Hill area.
- Market leadership made progress in the effort to strengthen the commercial program in North Carolina by hiring two financial advisors and two commercial insurance advisors. The two financial advisors come to Pinnacle with 50 years of combined experience and deep roots in the state. Both insurance advisors work for our subsidiary HPB Insurance Group.
- While many North Carolina banks went through mergers in 2017, Pinnacle was the only one of them to gain deposit market share in Raleigh, according to FDIC data. Pinnacle is in the top 10 in terms of deposits in Durham.
Growth during Transition
Financial advisors in the market grew loans by more than 13 percent in 2017, ending the year with a balance of roughly $1.65 billion. And while many banks lost market share during acquisitions — including our closest competitor, who lost 14 percent of deposits — Pinnacle grew deposits at a rate of 8 percent from 2016 to 2017, according to FDIC data.
- Pinnacle has the second-highest score in the market for overall satisfaction, according to Greenwich Associates. Many of our larger competitors who hold the lion’s share of deposits, including the national bank headquartered in the market, lag significantly behind Pinnacle in terms of client satisfaction.
- Market leadership made progress in the effort to strengthen the commercial program in North Carolina by hiring three commercial financial advisors. They come to Pinnacle with 58 years of combined experience and deep roots in the state.
South Carolina
Strong Pipeline
Leadership in Greenville made progress in strengthening Pinnacle’s commercial team by hiring a financial advisor with deep experience and roots in the community. The hiring pipeline for 2018 is strong, as Pinnacle’s reputation as a great place to work and a great financial services firm continues to produce discussions with talented bankers.
- Pinnacle was officially introduced into the market on Sept. 25 with a sign unveiling at the main office on McBee Avenue. Associates, clients, public officials and local business leaders all took part in the ceremony, while clients at all offices in the area enjoyed food and celebration when they came to visit that week.
- Nearly 40 associates in the Greenville area took part in Pinnacle’s signature three-day orientation session with CEO Terry Turner. They enjoyed two days of learning and discussion of our mission, vision, values and history along with a third day of team building activities and fellowship.
Successful Combination
The Charleston region combines a thriving economy, rich history and diverse market to offer a climate and quality of life that attracts businesses and residents. The metro area has emerged as a globally competitive market, thanks in large part to its transformation over the past decade from a service-based economy to one focused on the STEM field. In addition to several locations in the metro area, Pinnacle also has an office in Hilton Head and three in Myrtle Beach.
- Pinnacle remains the seventh-largest bank by deposits in the Charleston-North Charleston MSA, according to data from the FDIC.
- In the Hilton Head Island MSA, Pinnacle grew deposits by 34 percent year over year — the largest growth rate in the market — and moved up one spot in deposit market share.
