Pinnacle's Carla Jarrell Named to Tennessee Affordable Housing Hall of Fame

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Pinnacle's Carla Jarrell Named to Tennessee Affordable Housing Hall of Fame

Coalition highlights dedicated service
March 19, 2019

Carla Jarrell was honored by her peers at the Tennessee Affordable Housing Coalition with installation into the organization’s Hall of Fame during the Tennessee Housing Conference in Nashville on March 7.

Carla Jarrell accepting award

Jarrell, community investment officer for Pinnacle Financial Partners, has been involved in affordable housing for more than 20 years and is recognized as a fierce advocate and devoted partner. She has worked with various community partners to help achieve their housing goals as a willing and eager “member bank” through the Affordable Housing Program offered by the Federal Home Loan Bank of Cincinnati.

“Early in her Pinnacle tenure, Carla helped shape our firm’s commitment to affordable housing, which remains to this day,” said Hugh Queener, Pinnacle’s chief administrative officer. “She has been an innovator who has found ways to layer funding to help families get into homes and to help affordable housing developers navigate the financial aspects necessary to making the deals work.”

Jarrell was a member of a small team that designed the Community Investment Tax Credit Program, a strategy to encourage more financial institutions to invest in affordable housing programs and community development. Since its inception, this program has helped create thousands of affordable units across Tennessee.

She has also served on the Barnes Affordable Housing Task Force from its inception. She worked with all the community organizations applying for the Nashville Davidson County Neighborhood Stabilization Program II, almost doubling the investment impact by leveraging additional resources. Her leadership made Pinnacle the only financial institution to work with The Housing Fund on the first and only shared equity program that has been successful in Tennessee.

Jarrell is a founding member of the Tennessee Affordable Housing Coalition, having served three terms, the last two as secretary and membership chair. Among other awards, in 2012 she was named Habitat for Humanity of Tennessee’s Community Leader of the Year.

Pinnacle Financial Partners provides a full range of banking, investment, trust, mortgage and insurance products and services designed for businesses and their owners and individuals interested in a comprehensive relationship with their financial institution. The firm is the No. 1 bank in the Nashville-Murfreesboro-Franklin MSA, according to 2018 deposit data from the FDIC. Pinnacle earned a spot on FORTUNE’s 2019 list of the 100 Best Companies to Work For® in the U.S., its third consecutive appearance. American Banker recognized Pinnacle as one of America’s Best Banks to Work For six years in a row.

The firm began operations in a single location in downtown Nashville, TN in October 2000 and has since grown to approximately $25.0 billion in assets as of Dec. 31, 2018. As the second-largest bank holding company headquartered in Tennessee, Pinnacle operates in 11 primarily urban markets in Tennessee, the Carolinas and Virginia.

Additional information concerning Pinnacle, which is included in the NASDAQ Financial-100 Index, can be accessed at

About the Tennessee Affordable Housing Coalition
The Tennessee Coalition of Affordable Housing ( was established in 2004 for the purpose of coordinating the advocacy efforts of the many providers working in Tennessee. The mission is to connect, educate and advocate for housing opportunities for Tennesseans. All persons and organizations that recognize the inherent necessity for affordable housing and promoting its importance are invited to join.

About the Hall of Fame
The awards process began in 2016 as a way to recognize excellent work in the affordable housing arena. Nominations are taken from the membership and reviewed by the Nominations Committee.

Hall of Fame Members:

  • 2017: Steve Barlow, Neighborhood Preservation, Inc. (Memphis); Brian Harris, Martin Housing Authority; Mike Hodge, Neighborhood Resource Center (Nashville); Rusty Lawrence, Urban Housing Solutions (Nashville); Loretta Owens, The Housing Fund (Nashville); Eddie Latimer, Affordable Housing Resources and past THDA chair (Nashville).
  • 2016: Don Alexander, Crossville Housing Authority; Rev. Bill Barnes, Edgehill United Methodist Church (Nashville); Cathy Cowan, Federal Reserve Bank, St. Louis (Memphis); Cathy Dodd, Woodbine Community Organization (Nashville); Shauna Oden, Loudon County Habitat for Humanity.

The Cathy Dodd Award for Outstanding Advocacy Recipients

  • 2019 – Terry Cunningham, executive director Kingsport Housing & Redevelopment Authority
  • 2017 – United Housing Founder and first Executive Director Tim Bolding (Memphis), posthumously
  • 2016 – Nashville Davidson County Mayor Megan Barry