Pinnacle Financial Partners Deepens Commitment to the Triad with $10 Million Investment to Support Affordable Housing and Community Growth

Pinnacle Financial Partners announced a continued and expanded investment in the Triad, committing $10 million to support affordable housing initiatives across Greensboro, High Point and Winston-Salem. This investment reflects Pinnacle’s long-standing belief that supporting, sustaining and growing affordable housing is essential to strong communities and long-term economic growth.

The $10 million commitment is part of a broader fund raised through a collaborative public-private partnership model. The effort brings together financial institutions, local governments and nonprofit partners to address housing needs across the region. Pinnacle is among the initial investors, helping lead the way alongside county and city partners.

“This investment reflects our belief that strong communities require thoughtful, long-term housing solutions,” said David Allen, regional chairman. “By supporting affordable housing across the Triad, Pinnacle is helping create the foundation for equitable growth for families, businesses and the communities we are proud to serve.”

A key focus of the initiative is the creation and expansion of affordable housing loan funds, modeled after successful efforts already underway in Greensboro. High Point is in the process of building a similar fund, with Winston-Salem expected to follow as its fund is formally established. All three cities are working in collaboration with the same nonprofit partner, Self-Help, a nationally recognized organization that operates as both a CDFI and a federal credit union.

By taking a holistic and regional approach, Pinnacle’s investment is designed not only to address immediate housing needs but also to support the broader economic vitality of the Triad. Access to safe, affordable housing helps attract and retain talent, strengthens neighborhoods and ensures communities are positioned for future growth.

Pinnacle remains committed to partnering with local leaders, nonprofit organizations and fellow financial institutions to deliver meaningful impact, reinforcing its role as a trusted financial partner and a catalyst for community progress throughout the Triad.

Pinnacle Financial Partners, Inc. (“Pinnacle”) is a $117.2 billion asset regional bank which provides a full range of banking, investment, trust, mortgage and insurance products and services for commercial and consumer clients who want a comprehensive relationship with their financial institution. The firm joined forces with Synovus Financial Corp. in 2026, bringing together more than 160 years of combined banking service. Pinnacle is the largest bank headquartered in Tennessee and the largest bank holding company headquartered in Georgia. The firm is No. 1 in deposit market share* in the Nashville MSA and No. 4 in the Atlanta MSA with offices in Tennessee, Georgia, Florida, North Carolina, South Carolina, Alabama, Kentucky, Virginia and Maryland.

Pinnacle is an employer of choice for financial services professionals. The firm is No. 9 in FORTUNE magazine’s 2025 list of 100 Best Companies to Work For® in the U.S., its ninth consecutive appearance. Pinnacle was also recognized by American Banker as No. 4 among America’s Best Banks to Work For in 2025, its 13th consecutive year on the list, and No. 1 among banks with more than $10 billion in assets. Learn more about Pinnacle at PNFP.com.

*As of June 30, 2025, according to FDIC data.