Pinnacle Economic Empowerment Resource (PEER) Centers

What is a Pinnacle Economic Empowerment Resource (PEER) Center?
PEER Centers are designed to be hubs bringing together financial services and resources dedicated to traditionally underserved and disadvantaged areas. They also serve as a meeting place and office resource for nonprofit partners focused on meeting the financial and other needs of the community. In 2022, Pinnacle opened its first Pinnacle Economic Empowerment Resource (PEER) Center in the Whitehaven neighborhood of Memphis, TN, and is expanding the concept to other communities across our footprint. 

See the work being done at the Memphis PEER Center and the impact it has on the community as a whole.

What services does a PEER Center provide?
Each PEER Center’s offerings are customized to meet the specific needs of the community it serves. In addition to traditional banking services, offerings include products, services and resources related to:

  • Financial education and coaching
  • Personal financial planning
  • Affordable homeownership
  • Small-business startup and growth
  • Specialized lending for individuals living with low to moderate incomes and/or in minority communities

Community and Nonprofit Partnerships
PEER Centers also partner with local nonprofit organizations to provide not only financial education and services, but also:

  • Workforce development
  • Family services
  • Youth services
  • Social change
  • Business training
  • A physical space to offer services, classes or workspace



Memphis Whitehaven PEER Center
4403 Elvis Presley Blvd.
Memphis, TN 38116
(901) 450-6680
Now Open

Nashville PEER Center
1402 Buchanan St., Suite 105
Nashville, TN 37208
(615) 345-4401
Now Open

Atlanta Northyards PEER Center
384 Northyards Blvd. NW
Atlanta, GA 30313
Expected to open in the third quarter of 2024.

Charlotte PEER Center
413 Dalton Ave.
Charlotte, NC 28206
Expected to open in the third quarter of 2024.

Durham North Duke Crossing PEER Center
3807 North Duke St.,
Durham, NC 27704
Expected to open in the fourth quarter of 2024.