Directors and Leadership

Melanie Shaffer

Melanie Shaffer

Melanie Shaffer
Principal and Co-manager, HPB Insurance Group

Melanie Shaffer serves as principal of HPB Insurance Group. HPB, the insurance arm of the former BNC Bancorp, is a subsidiary of Pinnacle Financial Partners.

Before Pinnacle’s acquisition of BNC Bancorp in 2017, Shaffer was director of commercial insurance for HPB.

She began her insurance career in 1990, working at her father’s agency in High Point. In 1992, Shaffer bought into a small agency, Carolina Associated Insurors (CAI), located in Greensboro, NC. In 1997, CAI merged with Senn Dunn Marsh & Roland Insurance (SDM&R), also in Greensboro. At SDM&R, Shaffer’s role was in commercial insurance sales. During her 12 years with the company, she served as a vice president and eventually a partner.

Shaffer earned her bachelor’s degree from North Carolina State University. She is licensed in property and casualty and life and health insurance and holds an insurance broker license. Shaffer is also a Chartered Property & Casualty Underwriter (CPCU), Certified Insurance Counselor (CIC), Certified Risk Manager (CRM), and Certified Professional Services Representative (CPSR).

She is a member of the Greensboro Sports Council and a life member of NCSU Alumni Association. Shaffer is a member of Sedgefield Country Club, a cyber member of the Gate City Kiwanis Club and a member of “BIG” (Business Intelligence Group) – a business referral group.

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