Who We Are: Mission, Vision and Values

Who We Are: Mission, Vision and Values

"I've always maintained that the coolest thing about business is that it is a wildly creative endeavor, or can be, if you do it right."

Read the Pinnacle case study featured in Joe Calloway's book Indispensible:
How to Become the Company your Customers Can't Live Without

Our Vision
To be the best financial services firm and the best place to work in Tennessee.

Our Mission
Pinnacle Financial Partners will:

  • Provide distinctive financial service and effective advice to clients
  • Enrich associates personally, professionally and financially
  • Make a significant positive impact on the community
  • Create outstanding long-term value for shareholders

Vision PyramidOur Values
Actions count – not what's on paper. Pinnacle is a values-driven organization. From our hiring philosophy to our client service, our goal is to demonstrate our values in every interaction.

  • Integrity
  • Fairness
  • Learning
  • Partnership
  • Results
  • Balance
  • Discipline

Our Strategy
The Pinnacle approach is a very people-centric one. It takes an unwavering focus and commitment of leadership to make it work. The same five key business strategies Pinnacle has employed since inception shape our focus today:

  • Focus on businesses, real estate professionals and consumers that desire a deep relationship with their financial partner.
  • Provide distinctive service and effective advice.
  • Hire and retain highly experienced and qualified financial services professionals.
  • Offer a full line of financial services including banking, investments, mortgage, trust, insurance and financial planning.
  • Offer extraordinary convenience.

"We believe so strongly in this foundation that 100 percent of our associates go through a three-day orientation to enable them to understand and adopt our mission, vision and values. Conducted by me and others on our Leadership Team, the orientation builds teamwork, provides a clear sense of the Pinnacle culture and ensures we all share the same goal."

Terry Turner
President and CEO
Pinnacle Financial Partners



Learn more about our remarkable history.



Learn how Pinnacle supports our communities.